• Introducing New WELLA COLORCHARM Permanent Cream Hair Color – the perfect harmony of color and care.
• We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair.
• This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage.
• A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair.
• This formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

.aplus-v2 .premium-aplus-module-13 .aplus-carousel-container {
position: relative;
}

.aplus-v2 .premium-aplus-module-13 .aplus-carousel-element {
position: relative;
width: 100%;
}

.aplus-v2 .premium-aplus-module-13 .aplus-card-link-button {
text-align: center;
padding-top: 20px;
}

.aplus-v2 .premium-aplus-module-13 .aplus-text-background,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background h1,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background h5,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background ol,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background ul,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background ol .a-list-item,
.aplus-v2 .premium-aplus-module-13 .aplus-text-background ul .a-list-item {
color: #fff;
}

.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {
position: relative;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {
position: absolute;
width: 50%;
height: 100%;
top: 0;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {
left: 50%;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {
left: auto;
right: 50%;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {
color: #fff;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-background {
padding: 20px;
}

.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {
padding-bottom: 10px;
}

.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {
padding-bottom: 20px;
}

.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {
line-height: 1.5em;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {
background: rgba(255,255,255,0.5);
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {
background: rgba(0,0,0,0.5);
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,
.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {
color: #fff;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {
display: table;
height: 100%;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {
padding-left: 40px;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {
padding-left: 0px;
padding-right: 40px;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {
padding-right: 40px;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {
padding-right: 0px;
padding-left: 40px;
}

.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {
display: table-cell;
vertical-align: middle;
}

/**
* Premium-module 5: Comparision table – scroller
*/

.aplus-v2 .premium-aplus-module-5 h1 {
padding-bottom: 30px;
}

/* position column-headers relative to this table */
.aplus-v2 .premium-aplus-module-5 .table-container {
position: relative;
opacity: 1;
}

.aplus-v2 .premium-aplus-module-5 .table-container.loading {
opacity: 0;
}

.aplus-v2 .premium-aplus-module-5 .table-slider {
overflow-x: scroll;
overflow-y: visible;
width: 100%;
}

.aplus-v2 .premium-aplus-module-5 td.attribute {
min-width: 300px;
top: auto;
left: 0;
z-index: 100;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-5 td.attribute {
right: 0px;
left: auto;
}

.aplus-v2 .premium-aplus-module-5 td.active-item,
.aplus-v2 .premium-aplus-module-5 th.active-item {
top: auto;
left: 300px;
z-index: 100;
}

html[dir=”rtl”] .premium-aplus-module-5 td.active-item,
html[dir=”rtl”] .premium-aplus-module-5 th.active-item {
left: auto;
right: 300px;
}

.aplus-v2 .premium-aplus-module-5 .attribute,
.aplus-v2 .premium-aplus-module-5 .active-item{
position: sticky;
}

.aplus-v2 .premium-aplus-module-5 table.a-bordered td,
.aplus-v2 .premium-aplus-module-5 table.a-bordered th {
background-color: #fff;
}

.aplus-v2 .premium-aplus-module-5 table.a-bordered td.attribute .aplus-popover-trigger::after {
content: “?”;
display: inline-block;
font-size: 12px;
position: relative;
bottom: 5px;
}

.aplus-v2 .premium-aplus-module-5 .product-title {
font-size: 15px;
padding: 10px 0;
}

.aplus-v2 .premium-aplus-module-5 .scroll-width {
overflow-x: scroll;
overflow-y: visible;
}

.aplus-v2 .premium-aplus-module-5 td.attribute.empty {
height: 300px;
}

.aplus-v2 .premium-aplus-module-5 .header-img {
padding-top: 10px;
}

/* Override default AUI .a-bordered table borders */
.aplus-v2 .premium-aplus-module-5 table.a-bordered {
border-width: 0;
border-color: #eaeaea;
border-style: solid;
}

/* Size the top scroller */
.aplus-v2 .premium-aplus-module-5 .scroll-wrapper-top {
width: 100%;
height: 20px;
overflow-x: scroll;
overflow-y: visible;
}

.aplus-v2 .premium-aplus-module-5 .scroll-bar {
height: 1px;
}

.aplus-v2 .premium-aplus-module-5 .add-to-cart {
line-height: 1rem;
font-weight: normal;
}

.aplus-v2 .premium-aplus-module-5 .review {
font-size: 14px;
}

/**
* Premium modules global styles
*/
.aplus-v2.desktop {
max-width: 1464px;
min-width: 800px;
margin-left: auto;
margin-right: auto;
word-wrap: break-word;
overflow-wrap: break-word;
word-break: break-word;
}
/* Undo this for tech-specs because it breaks table layout */
.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }

.aplus-v2 .premium-aplus,
.aplus-v2 .premium-aplus .aplus-h1,
.aplus-v2 .premium-aplus .aplus-h2,
.aplus-v2 .premium-aplus .aplus-p1,
.aplus-v2 .premium-aplus .aplus-p2,
.aplus-v2 .premium-aplus .aplus-p3,
.aplus-v2 .premium-aplus .aplus-accent1,
.aplus-v2 .premium-aplus .aplus-accent2
{ font-family: Arial, sans-serif; }

.aplus-v2 .premium-aplus,
.aplus-v2 .premium-aplus .aplus-h1,
.aplus-v2 .premium-aplus .aplus-h2,
.aplus-v2 .premium-aplus .aplus-p1,
.aplus-v2 .premium-aplus .aplus-p2,
.aplus-v2 .premium-aplus .aplus-p3,
.aplus-v2 .premium-aplus .aplus-accent1,
.aplus-v2 .premium-aplus .aplus-accent2
{ font-family: inherit; }

/* type */
.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }
.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }
.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }
.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }
.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }
.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }
.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }
.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }

/* spacing */
.aplus-v2 .aplus-container-1 { padding: 40px; }
.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }
.aplus-v2 .aplus-container-2 { padding: 80px; }
.aplus-v2 .aplus-container-3 { padding: 40px 0; }

/* Display */
.aplus-v2 .premium-aplus .aplus-display-table { display: table; }
.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }
.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }

/* Aplus display table with min-width 1000px and fill remaining space inside parent */
.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }

/**
* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.
*/

/**
* Premium-module 13: Carousel
*/

.aplus-v2 .premium-aplus-module-13 .aplus-card-description-wrapper {
position: absolute;
top: 0;
left: 0;
width: 100%;
height: 100%;
}

.aplus-v2 .premium-aplus-module-13 .aplus-card-description {
display: table;
width: 50%;
height: 100%;
color: #fff;
}

.aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {
display: table-cell;
vertical-align: middle;
text-align: left;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {
text-align: right;
}

.aplus-v2 .premium-aplus-module-13 .aplus-text-background {
background: rgba(0, 0, 0, 0.6);
}

.aplus-v2 .premium-aplus-module-13 .aplus-card-body {
padding: 20px 40px 0 0;
}

html[dir=”rtl”] .aplus-v2 .premium-aplus-module-13 .aplus-card-body {
padding: 20px 0 0 40px;
}

.aplus-v2 .premium-aplus-module-13 .aplus-pagination-wrapper {
position: absolute;
top: 92%;
width: 100%;
}

/**
* Premium-module 8: Hero Video module
*/

.aplus-v2 .premium-aplus-module-8 .premium-aplus-module-8-video {
position: relative;
width: 100%;
}

.aplus-v2 .premium-aplus-module-8 .video-placeholder {
padding-bottom: 40.984%; /* Video or image required size 1464 : 600 = 40.9836 */
}

.aplus-v2 .premium-aplus-module-8 .video-container {
position: absolute;
top: 0;
width: 100%;
height: 100%;
}

/*Override the default VSE video player size*/
.aplus-v2 .premium-aplus-module-8 .video-js.vjs-fluid {
padding: 0;
}

.aplus-v2 .vse-video-player-title, .aplus-v2 .vse-lightPlayer-vendor{
display:none;
}

#aplus .vse-video-player-title, #aplus .vse-lightPlayer-vendor{
display:none;
}

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Video Player is loading.
Click to play video
Play
Mute

Current Time

/

Duration

Loaded: 0%

Stream Type LIVE
Seek to live, currently behind liveLIVE
Remaining Time –

1x
Playback Rate

Chapters

• Chapters

Descriptions

• descriptions off, selected

Captions

• Captions off, selected

Audio Track

Fullscreen

This is a modal window.

Wella COLORCHARM Permanent Cream & Vivid Darks

Merchant Video

Previous page

Next page

.aplus-mantle.aplus-module .aplus-pagination-dots {
margin: 0;
}

.aplus-mantle.aplus-module .aplus-pagination-dot {
display: inline-block;
list-style: none;
}

.aplus-mantle.aplus-module .aplus-carousel-nav {
text-align:center;
}

.aplus-mantle.aplus-module .carousel-slider-circle {
display: inline-block;
cursor: pointer;
height: 15px;
width: 15px;
border: 1px solid #000;
border-radius: 20px;
background-color: #fff;
margin-left: 5px;
}

.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {
background-color: #DE7921;
}

.aplus-mantle.aplus-module .aplus-pagination-dot–display-none {
display: none;
}

.aplus-v2 .vse-video-player-title, .aplus-v2 .vse-lightPlayer-vendor{
display:none;
}

#aplus .vse-video-player-title, #aplus .vse-lightPlayer-vendor{
display:none;
}